PRESS RELEASE: Branding Works in Employment, Enterprise and Skills

The Hull and Humber Ports City Region Employment, Enterprise and Skills Board has launched a project, called Branding Works, designed to engage young people in the development of a new brand for the Board.

Recognising that the name of the Board is not something that ‘rolls off the tongue’, Chair, Captain Richard Brough, also managing director of Jenkins Shipping Port Services, has launched a competition for Diploma students from across the city region to encourage them to enter and submit ideas on branding issues such as a new logo for the Board.

Richard said, “The Board is very influential and respected by existing organisations across the Humber, however it is essential to engage with the future workforce in the area. By giving young people the opportunity to chose and develop the Board’s brand, we are doing just that.”

Branding Works project facilitators, Humber Education Business Partnership (EBP), have developed a project brief that matches guidelines within Diploma coursework, such as the new Creative & Media Studies Diploma. Anne Shaw, responsible for Labour Market Information at EBP, said: “All entries support Diploma coursework. Project information packs have been sent to all secondary schools, academies, further education colleges and sixth form colleges across the Humber. We are hopeful that students will grasp this great opportunity to work with us in the development of a new brand for the Hull and Humber Ports City Region Employment, Enterprise and Skills Board.”

The winning team will be notified in March 2010, and will be commissioned in April. Working alongside Humber Economic Partnership, specialists in the field of branding will be drafted in to support and mentor the students.

For more information, please contact:

Kate Carroll, Corporate Services Manager, Humber Economic Partnership

Tel. 01482 596771, Fax. 01482 596799, Mob 07917 570109, Email: kcarroll@humberep.co.uk

Links

www.humberep.co.uk

www.humberebp.co.uk

Background about Humber Economic Partnership

Humber Economic Partnership (HEP) is the strategic private-public partnership for sustainable economic development for the Hull and Humber Ports City Region.
The partnership covers the whole City Region and is made up from leaders of both public and private sectors from both banks of the Humber who believe in the merits and importance of joint action to create the sustainable growth and greater competitiveness of the economy of the area.
HEP is a business-led partnership with an influential and respected Board of Directors, which takes advice from the HEP Council of Members; a body of around 100 senior people from a variety of sectors including local businesses, local authorities, education, health, voluntary organisations, trade unions, employer organisations, etc.
The Members represent the wider community, and hold the Partnership responsible to it. HEP’s Executive Team puts into practice the Board’s decisions.

Background about Humber Education Business Partnership

The Humber Education Business Partnership (EBP) provides an important service linking education and business across the Humber Sub Region.
The EBP works with a wide range of organisations to ensure young people are well equipped to join tomorrow’s workforce.
The EBP’s key role is to develop links between education and business:

- Contributing to increasing participation in learning

- Raising the attainment of young people

- Preparing young people for the world of work

- Meeting the skills and needs of the local economy

The EBP supports a range of activities designed to encourage effective partnerships between education and business. These activities include:

- Work Experience

- Workforce development through placements in business

- Work-related Learning and Enterprise activities

- Labour Market Information development